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Ube is naturally sweet, creamy, and deeply comforting. Its flavor sits somewhere between vanilla, roasted chestnut, and sweet potato, with soft caramel-like notes and a subtle nuttiness. Smooth on the palate, never overpowering, and gently dessert-like, without being heavy.
In drinks, ube creates a velvety, round texture and a beautiful mellow sweetness that feels indulgent yet balanced. Think cozy, creamy, and soothing, the kind of flavor you crave in the evening or whenever you want something soft and comforting.
Flavor notes you’ll notice:
Ube is loved for how easy it is to enjoy, even if you’ve never tried it before. It’s gentle, crowd-pleasing, and instantly comforting, which is exactly why it has become a cult favorite in lattes and desserts.
Born from our travels through the Philippines, this Ube Halaya powder captures the quiet beauty of a centuries-old delicacy and reimagines it for today’s wellness rituals. We crafted it as a moment of sweetness, gentle, pastel, comforting, designed to soften your routine with colour and serenity. Smooth, naturally fragrant and subtly indulgent, it turns your mornings into a sensory pause: warm light, slow breath, a soft-girl moment that feels both nostalgic and new.
A refined formulation made from 100% authentic Filipino Ube Halaya, naturally purple and traditionally steamed before being transformed into a fine, soluble powder.
• Composition: pure ube halaya root, low-temperature dehydrated and milled
• Origin: sourced from small Filipino farms dedicated to heritage cultivation
• Production: crafted in controlled batches to preserve aroma, colour and nutrient density
• Format: smooth, pastel-purple powder designed to dissolve easily in hot or iced drinks
• Texture: creamy, velvety, subtly earthy with a soft natural sweetness
• Natural indulgence, without artificial flavours or unnecessary sweetness
• Rich antioxidants inherent to purple yam
• Smooth, creamy texture ideal for lattes, baking, or aesthetic café-style drinks
• Vibrant colour, naturally purple and visually calming
• A gentle flavour profile that pairs beautifully with matcha, milk alternatives, and cold drinks
Add 1–2 teaspoons to hot water or warm milk, whisk until smooth, then pour over ice or enjoy warm.
For a richer café-style experience, blend with your favourite milk and a touch of vanilla.
Perfect for lattes, smoothies, desserts and all pastel-inspired creations.
This Ube Halaya is not a flavouring it's a heritage ingredient, honoured in its purest form. We prioritise traditional Filipino craftsmanship, authentic purple yam, and a gentle dehydration method that protects both colour and taste. Designed through the lens of Ubatcha’s wellness aesthetic, it offers a premium, minimalist, modern take on a beloved cultural ritual.
We partner exclusively with responsible Filipino growers and processors who prioritise soil health, small-batch cultivation, and full traceability. Each batch is tested for purity, safety and colour stability. No artificial dyes, no fillers just honest, artisanal Ube Halaya crafted with respect for tradition and for the people who keep it alive.
We process all orders within 24–48 hours (Monday to Friday).
Once shipped, delivery times may vary depending on your location:
You’ll receive a shipping confirmation email with tracking details as soon as your order is on its way.
We offer free shipping on orders over $49.
Shipping costs (if applicable) are calculated at checkout.
If you have any questions about your order, feel free to contact us, we’re always happy to help.
Loved by 10,000+ Ubatcha lovers
Caffeine-Free
Gut-Friendly
Antioxidant & Detox Support
Glowing Skin & Hair
Immune Support
Stress Reducing
Discover the True Taste of Ube
Made from carefully selected purple yam, our ube powder reveals a naturally sweet, smooth, and deeply comforting flavor.
Creamy and vibrant, it delivers the signature richness ube is loved for, without artificial notes or overpowering sweetness.
Slowly processed to preserve its color and taste, this is ube at its best:
soft, nostalgic, and incredibly versatile, perfect for lattes, desserts, and cozy everyday rituals.
This is the ube that looks beautiful, tastes incredible, and turns every moment into something special.
Benefits
Naturally Caffeine-Free : enjoy ube anytime, day or night
Antioxidant Rich : naturally rich in antioxidants
Glowing Skin & Hair : supports natural radiance
Immune Support : helps support everyday wellness
Gut-Friendly : gentle and easy to digest
Comforting & Nourishing : warm, cozy, and deeply satisfying
Our Ube
Our ube is made from carefully selected purple yam, chosen for its deep color, naturally sweet flavor, and creamy texture.
Unlike generic ube powders, it delivers a smooth, comforting taste with no artificial notes or overpowering sweetness.
Gently processed to preserve its richness and vibrant hue, this ube blends beautifully into drinks and desserts, creating a soft, nostalgic experience in every cup.
It’s crafted for those who want real ube quality, not just for the color, but for a flavor that’s truly comforting, every single day.
Ingredients
100% pure ube powder, made from carefully selected purple yam grown in the Pangasinan province.
No additives, no fillers, no artificial flavors, just real ube in its purest, most natural form.
How to Prepare
Add 1 tbsp ube powder
Mix with 2–3 tbsp hot water until smooth
Add hot or cold milk
Sweeten to taste and enjoy
Sourced With Intention
Every ingredient is selected at the origin, through long-term partnerships built on trust and shared values.
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Thoughtful answers to help you enjoy your Ubatcha experience with confidence.
Ubatcha combines two cultural icons : Japanese matcha and Filipino ube, with a commitment to purity, craftsmanship, and sensory wellness.
Our matcha is sourced exclusively from the Asahi region in Japan, using first-harvest ichibancha leaves, stone-milled in small batches.
Our ube halaya is crafted in the Philippines using traditional methods and natural ingredients only. No additives, no artificial flavors, no dyes, no sugar added.
Yes, all our powders (Matcha, Strawberry Matcha, Vanilla Matcha, and Ube Halaya) are naturally vegan, gluten-free, and dairy-free. No added sugars, no additives, no colorants.
Our matcha is sourced exclusively from Japan’s Asahi region, a terroir widely regarded as one of the highest standards for ceremonial-grade matcha.
We use first-harvest leaves (ichibancha), traditionally shaded before harvest, then slowly stone-milled to preserve color, aroma, and nutrients.
Our ube halaya powder is sourced from the Philippines, where ube is traditionally grown and cultivated.
We work with local partner farmers who specialize in ube varieties known for their deep color, natural sweetness, and creamy texture.
You can reach our support team anytime by email at hello@ubatcha.shop. We’re also available via Instagram DM at @drinkubatcha.
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